{"id":2584,"date":"2024-02-23T10:32:00","date_gmt":"2024-02-23T10:32:00","guid":{"rendered":"http:\/\/clapat-themes.com\/wordpress\/serano\/?page_id=2584"},"modified":"2026-02-11T20:37:54","modified_gmt":"2026-02-11T15:07:54","slug":"about-me","status":"publish","type":"page","link":"https:\/\/laveshsumant.com\/index.php\/about-me\/","title":{"rendered":"About"},"content":{"rendered":"\n<div class=\"wp-block-serano-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:center\">\n<h3 class=\"wp-block-heading has-mask-fill\">Skills<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"marquee-text-wrapper \"><h1 class=\"marquee-text big-title fw\">User Interviews. Surveys. Persona. Collaboration. Customer Focus. Decision-Making. Design Thinking. Card Sorting. Competitive Analysis. User Testing. High-Fidelity UI Design. Accessibility. Usability Testing. Cross-functional Leadership.<\/h1><\/div>\n\n\n\n<div class=\"marquee-text-wrapper \"><h1 class=\"marquee-text big-title bw\">Analytical Thinking. Information Architecture. Design Thinking Workshops. Low-Fidelity Wireframes. Clickable Prototypes. Design Systems. Mobile &amp; Responsive Web Design. A \/B Testing. Stakeholder communication. Mentorship &amp; coaching<\/h1><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-serano-gutenberg-container content-row dark-section full row_padding_top row_padding_bottom row_padding_left row_padding_right\" data-bgcolor=\"#000000\" style=\"text-align:left\">\n<div class=\"wp-block-serano-gutenberg-container content-row dark-section normal\" data-bgcolor=\"#000000\" style=\"text-align:left\">\n<h3 class=\"wp-block-heading\">UX &amp; Product Design Leader specialising in complex, regulated, enterprise-scale digital systems.<\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I am a Product Design Leader with over eighteen years of experience delivering enterprise-grade digital platforms across the Healthcare and Fintech industries. My work focuses on building secure, compliant, and scalable systems where trust, accuracy, and performance are critical to business success.<\/p>\n\n\n\n<p>In highly regulated environments, design is not just about usability\u2014it is about risk management, data integrity, and operational efficiency. I specialise in simplifying complex workflows, designing data-heavy dashboards, and creating secure transaction journeys that meet regulatory and compliance standards while maintaining exceptional user experience.<\/p>\n\n\n\n<p>In Fintech and Digital Banking, I have designed secure payment flows, authentication journeys, onboarding systems, and enterprise financial platforms. My approach balances customer convenience with fraud prevention, compliance, and risk governance. I work closely with product, engineering, security, and risk teams to ensure that user experience supports both growth and regulatory alignment.<\/p>\n\n\n\n<p>In Healthcare and MedTech platforms, I have led UX strategy for clinical systems, operational dashboards, e-commerce healthcare journeys, and regulatory-sensitive workflows. Designing for healthcare requires precision, accessibility, and clarity\u2014especially when systems impact patient care, clinical efficiency, and medical compliance. I prioritise usability, accessibility standards, and data accuracy in environments where errors are costly.<\/p>\n\n\n\n<p>Beyond hands-on design, I operate at a strategic level\u2014building UX teams, establishing governance frameworks, implementing scalable design systems, and aligning experience strategy with business outcomes. I focus on measurable impact, whether improving task success rates, reducing support dependency, accelerating onboarding, or enhancing workflow efficiency.<\/p>\n\n\n\n<p>I design for complex ecosystems where reliability builds confidence, clarity drives adoption, and thoughtful experience design strengthens trust across enterprise platforms.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-serano-gutenberg-container content-row dark-section normal\" data-bgcolor=\"#171717\" style=\"text-align:left\">\n<div class=\"wp-block-serano-gutenberg-slowed-text-pin-gallery slowed-pin\"><div class=\"slowed-text\"><h5>A performance-oriented design professional,<\/h5><h1 class=\"big-title\">My approach is grounded in UCD principles,<\/h1><hr\/><h5>complemented by proficiency in\nAgile\/Scrum\/Lean UX development processes.<\/h5><\/div><div class=\"slowed-images\">\n<div class=\"slowed-image\"><img decoding=\"async\" src=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2024\/02\/about-me-work-01.jpg\" alt=\"About Me\" \/><\/div>\n\n\n\n<div class=\"slowed-image\"><img decoding=\"async\" src=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2024\/02\/about-me-work-02.jpg\" alt=\"About Me\" \/><\/div>\n\n\n\n<div class=\"slowed-image\"><img decoding=\"async\" src=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2024\/02\/about-me-work-03.jpg\" alt=\"About Me\" \/><\/div>\n\n\n\n<div class=\"slowed-image\"><img decoding=\"async\" src=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2024\/02\/about-me-work-04.jpg\" alt=\"About Me\" \/><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-serano-gutenberg-container content-row light-section normal row_padding_top change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-mask-fill\">Skills<\/h5>\n\n\n\n<p>My skill set encompasses design thinking and creative problem-solving, primarily focusing on the strategic leadership of UI\/UX teams to drive transformative impact for businesses through design.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-serano-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<ul class=\"wp-block-serano-gutenberg-team-members team-members-list\" data-fx=\"1\">\n<li class=\"hide-ball has-hover-image\" data-img=\"http:\/\/laveshsumant.com\/wp-content\/uploads\/2024\/02\/Skills-Figma.jpg\"><div class=\"team-member has-animation\"><div>Figma<\/div><span>4\/5<\/span><\/div><\/li>\n\n\n\n<li class=\"hide-ball has-hover-image\" data-img=\"http:\/\/laveshsumant.com\/wp-content\/uploads\/2024\/02\/Skills-Sketch.jpg\"><div class=\"team-member has-animation\"><div>Sketch<\/div><span>4\/5<\/span><\/div><\/li>\n\n\n\n<li class=\"hide-ball has-hover-image\" data-img=\"http:\/\/laveshsumant.com\/wp-content\/uploads\/2024\/02\/Skills-Adobe-XD.jpg\"><div class=\"team-member has-animation\"><div>Adobe XD<\/div><span>4\/5<\/span><\/div><\/li>\n\n\n\n<li class=\"hide-ball has-hover-image\" data-img=\"http:\/\/laveshsumant.com\/wp-content\/uploads\/2024\/02\/Skills-Adobe-Photoshop.jpg\"><div class=\"team-member has-animation\"><div>Adobe Photoshop<\/div><span>4\/5<\/span><\/div><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-serano-gutenberg-container content-row dark-section normal row_padding_top\" data-bgcolor=\"#171717\" style=\"text-align:center\">\n<h2 class=\"wp-block-heading has-mask-fill\">Clients<\/h2>\n\n\n\n<p class=\"has-opacity\">I design stunning and memorable projects for my customers.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-serano-gutenberg-container content-row dark-section normal\" data-bgcolor=\"#171717\" style=\"text-align:center\">\n<ul class=\"wp-block-serano-gutenberg-clients clients-table\" data-delay=\"0\">\n<li class=\"link\"><a target=\"_blank\" href=\"https:\/\/www.hsbc.co.in\/\"><img decoding=\"async\" src=\"http:\/\/laveshsumant.com\/wp-content\/uploads\/2024\/02\/HSBC.png\" alt=\"client image\" \/><\/a><\/li>\n\n\n\n<li class=\"link\"><a target=\"_blank\" href=\"https:\/\/www.telstra.com.au\/\"><img decoding=\"async\" src=\"http:\/\/laveshsumant.com\/wp-content\/uploads\/2024\/02\/Telstra.png\" alt=\"client image\" \/><\/a><\/li>\n\n\n\n<li class=\"link\"><a target=\"_blank\" href=\"https:\/\/www.philips.co.in\/\"><img decoding=\"async\" src=\"http:\/\/laveshsumant.com\/wp-content\/uploads\/2024\/02\/Philips.png\" alt=\"client image\" \/><\/a><\/li>\n\n\n\n<li class=\"link\"><a target=\"_blank\" href=\"https:\/\/www.sgs.com\/en\"><img decoding=\"async\" src=\"http:\/\/laveshsumant.com\/wp-content\/uploads\/2024\/02\/SGS.png\" alt=\"client image\" \/><\/a><\/li>\n\n\n\n<li class=\"link\"><a target=\"_blank\" href=\"https:\/\/www.getinge.com\/int\/\"><img decoding=\"async\" src=\"http:\/\/laveshsumant.com\/wp-content\/uploads\/2024\/02\/Getinge.png\" alt=\"client image\" \/><\/a><\/li>\n\n\n\n<li class=\"link\"><a target=\"_blank\" href=\"https:\/\/www.credit-suisse.com\/us\/en.html\"><img decoding=\"async\" src=\"http:\/\/laveshsumant.com\/wp-content\/uploads\/2024\/02\/credit-suisse.png\" alt=\"client image\" \/><\/a><\/li>\n\n\n\n<li class=\"link\"><a target=\"_blank\" href=\"https:\/\/www.kohler.co.in\/\"><img decoding=\"async\" src=\"http:\/\/laveshsumant.com\/wp-content\/uploads\/2024\/02\/Kohler.png\" alt=\"client image\" \/><\/a><\/li>\n\n\n\n<li class=\"link\"><a target=\"_blank\" href=\"https:\/\/www.freestylelibre.com.au\/\"><img decoding=\"async\" src=\"http:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/Abbott.png\" alt=\"client image\" \/><\/a><\/li>\n\n\n\n<li class=\"link\"><a target=\"_blank\" href=\"https:\/\/www.iffcotokio.co.in\/\"><img decoding=\"async\" src=\"http:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/Iffco-Tokio.png\" alt=\"client image\" \/><\/a><\/li>\n\n\n\n<li class=\"link\"><a target=\"_blank\" href=\"https:\/\/punefashionweek.com\/\"><img decoding=\"async\" src=\"http:\/\/laveshsumant.com\/wp-content\/uploads\/2024\/02\/Pune-Fashion-Week.png\" alt=\"client image\" \/><\/a><\/li>\n\n\n\n<li class=\"link\"><a target=\"_blank\" href=\"https:\/\/www.ugallery.com\/\"><img decoding=\"async\" src=\"http:\/\/laveshsumant.com\/wp-content\/uploads\/2026\/01\/Ugallery.png\" alt=\"client image\" \/><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-2584","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/pages\/2584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/comments?post=2584"}],"version-history":[{"count":53,"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/pages\/2584\/revisions"}],"predecessor-version":[{"id":6620,"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/pages\/2584\/revisions\/6620"}],"wp:attachment":[{"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/media?parent=2584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}