{"id":4744,"date":"2024-10-06T00:41:00","date_gmt":"2024-10-05T19:11:00","guid":{"rendered":"https:\/\/laveshsumant.com\/?p=4744"},"modified":"2026-01-08T10:04:34","modified_gmt":"2026-01-08T04:34:34","slug":"ux-case-study-premium-digital-banking-app","status":"publish","type":"post","link":"https:\/\/laveshsumant.com\/index.php\/2024\/10\/06\/ux-case-study-premium-digital-banking-app\/","title":{"rendered":"UX Case Study: Premium Digital Banking App"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong>Project Overview<\/strong><\/h5>\n\n\n\n<p><strong>Product Type:<\/strong> Mobile Fintech \/ Digital Banking App<br><strong>Platform:<\/strong> iOS &amp; Android (Mobile-first)<br><strong>Theme:<\/strong> Dark-mode, premium, security-focused banking<br><strong>Role:<\/strong> Lead UX Designer (End-to-End)<br><strong>Timeline:<\/strong> 10 weeks<br><strong>Tools:<\/strong> Figma, FigJam, Prototyping, Design Systems<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong>Problem Statement<\/strong><\/h5>\n\n\n\n<p>Modern digital banking apps often struggle with three core issues:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Low trust<\/strong> in security-sensitive flows (money transfer, cards, identity verification)<\/li>\n\n\n\n<li><strong>Cognitive overload<\/strong> caused by dense financial data<\/li>\n\n\n\n<li><strong>Inconsistent experiences<\/strong> across core banking and support\/security screens<\/li>\n<\/ol>\n\n\n\n<p>Users want to <strong>feel confident, in control, and safe<\/strong>\u2014especially when managing money.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong>Design Goals<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a <strong>high-trust visual language<\/strong> for sensitive financial actions<\/li>\n\n\n\n<li>Reduce friction in <strong>core flows<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Add money<\/li>\n\n\n\n<li>Send money<\/li>\n\n\n\n<li>Card management<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Make <strong>security and analytics feel empowering<\/strong>, not intimidating<\/li>\n\n\n\n<li>Deliver a <strong>cohesive, premium experience<\/strong> across 15+ screens<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 id=\"wp-block-themeisle-blocks-advanced-heading-7726bb4a\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-7726bb4a\"><strong>Target Users<\/strong><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Primary<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digitally savvy professionals<\/li>\n\n\n\n<li>Frequent card users<\/li>\n\n\n\n<li>Users managing multiple cards and transactions<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 id=\"wp-block-themeisle-blocks-advanced-heading-d1fe8cc3\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-d1fe8cc3\"><strong>Secondary<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Users new to digital banking<\/li>\n\n\n\n<li>Security-conscious users<\/li>\n\n\n\n<li>Premium \/ high-value account holders<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h5 class=\"wp-block-heading\"><strong>Design Principles<\/strong><\/h5>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Confidence over complexity<\/strong><br>Clear hierarchy, fewer decisions per screen<\/li>\n\n\n\n<li><strong>Security without fear<\/strong><br>Calm language, subtle cues, no alarming visuals<\/li>\n\n\n\n<li><strong>One-hand usability<\/strong><br>Thumb-friendly CTAs, bottom-weighted actions<\/li>\n\n\n\n<li><strong>Visual consistency<\/strong><br>Cards, buttons, charts, and lists follow one system<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h5 class=\"wp-block-heading\"><strong>Information Architecture<\/strong><\/h5>\n\n\n\n<p>High-level navigation structure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Home<\/strong> \u2013 Balance, cards, quick actions, transactions<\/li>\n\n\n\n<li><strong>Cards<\/strong> \u2013 Card management, limits, security actions<\/li>\n\n\n\n<li><strong>Analytics<\/strong> \u2013 Spend charts, breakdowns<\/li>\n\n\n\n<li><strong>Profile<\/strong> \u2013 Account, preferences, help, security<\/li>\n\n\n\n<li><strong>Settings<\/strong> \u2013 Authentication, privacy, devices<\/li>\n<\/ul>\n\n\n\n<p>This structure minimises depth while keeping <strong>high-risk actions deliberate<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Key User Flows &amp; Screen Design<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong>1. Onboarding &amp; First Impression<\/strong><\/h5>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Screens:<\/strong> Welcome, Sign Up, Identity Verification<\/p>\n\n\n\n<p><strong>UX Focus<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build trust from the first interaction<\/li>\n\n\n\n<li>Explain <em>why<\/em> verification is required<\/li>\n\n\n\n<li>Reduce anxiety during KYC<\/li>\n<\/ul>\n\n\n\n<p><strong>Design Decisions<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dark gradient background + shield icon for security symbolism<\/li>\n\n\n\n<li>Step indicator (\u201cStep 2 of 3\u201d) to set expectations<\/li>\n\n\n\n<li>Clear, human copy instead of legal language<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"1024\" src=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-10-452x1024.png\" alt=\"\" class=\"wp-image-4761\" srcset=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-10-452x1024.png 452w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-10-132x300.png 132w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-10-678x1536.png 678w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-10.png 706w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Outcome<\/strong><br>Users understand the process and feel guided\u2014not audited.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong>2. Home Dashboard<\/strong><\/h5>\n\n\n\n<p><strong>Screens:<\/strong> Total Balance, Card Carousel, Recent Transactions<\/p>\n\n\n\n<p><strong>UX Focus<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Immediate financial clarity<\/li>\n\n\n\n<li>Fast access to key actions<\/li>\n<\/ul>\n\n\n\n<p><strong>Design Decisions<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Balance placed at the top with growth indicator (+%)<\/li>\n\n\n\n<li>Horizontal card carousel mirrors physical card ownership<\/li>\n\n\n\n<li>Quick actions (Send, Request, Top Up) positioned above the fold<\/li>\n\n\n\n<li>Debit\/Credit toggle reduces transaction noise<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"355\" height=\"1024\" src=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-11-355x1024.png\" alt=\"\" class=\"wp-image-4765\" srcset=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-11-355x1024.png 355w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-11-104x300.png 104w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-11-532x1536.png 532w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-11.png 554w\" sizes=\"auto, (max-width: 355px) 100vw, 355px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Outcome<\/strong><br>Users can act within seconds without scanning the entire screen.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong>3. Create Account (Detailed Registration)<\/strong><\/h5>\n\n\n\n<p><strong>Purpose<\/strong><br>Enable account creation while maintaining trust and low friction.<\/p>\n\n\n\n<p><strong>UX Rationale<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Progressive disclosure (name \u2192 email \u2192 password) avoids overwhelming users.<\/li>\n\n\n\n<li>Password strength indicator subtly encourages secure behaviour.<\/li>\n\n\n\n<li>Inline icons help users understand input expectations instantly.<\/li>\n\n\n\n<li>Social sign-in options are offered as a convenience, not a default.<\/li>\n\n\n\n<li>Security reassurance (\u201cBank-grade security\u201d) reinforces trust at a critical moment.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"1024\" src=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-12-542x1024.png\" alt=\"\" class=\"wp-image-4769\" srcset=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-12-542x1024.png 542w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-12-159x300.png 159w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-12-768x1451.png 768w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-12-813x1536.png 813w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-12.png 847w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Outcome<\/strong><br>Higher completion rates during sign-up with reduced anxiety around security.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong>4. Create Account (Simplified \/ Entry Version)<\/strong><\/h5>\n\n\n\n<p><strong>Purpose<\/strong><br>Offer a faster onboarding path for users who prefer minimal input.<\/p>\n\n\n\n<p><strong>UX Rationale<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minimal fields reduce friction and time to first value.<\/li>\n\n\n\n<li>Clear hierarchy keeps focus on the primary CTA.<\/li>\n\n\n\n<li>Apple and Google sign-in options support modern authentication expectations.<\/li>\n\n\n\n<li>Encryption messaging reassures users without disrupting the flow.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"1024\" src=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-13-432x1024.png\" alt=\"\" class=\"wp-image-4772\" srcset=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-13-432x1024.png 432w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-13-127x300.png 127w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-13-648x1536.png 648w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-13.png 675w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Outcome<\/strong><br>Faster onboarding while preserving perceived security.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">5<strong>. Security Settings<\/strong><\/h5>\n\n\n\n<p><strong>Purpose<\/strong><br>Give users full control over account safety and privacy.<\/p>\n\n\n\n<p><strong>UX Rationale<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Security status (\u201cSecure\u201d) reinforces trust visually.<\/li>\n\n\n\n<li>Authentication options (Password, Biometrics, 2FA) are grouped logically.<\/li>\n\n\n\n<li>Recent activity builds transparency and alerts users to unusual access.<\/li>\n\n\n\n<li>Device management supports multi-device users.<\/li>\n\n\n\n<li>Privacy controls are intentionally separated from authentication.<\/li>\n\n\n\n<li>Destructive actions (Delete Account) are visually isolated.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"342\" height=\"1024\" src=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-14-342x1024.png\" alt=\"\" class=\"wp-image-4773\" srcset=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-14-342x1024.png 342w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-14-100x300.png 100w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-14.png 535w\" sizes=\"auto, (max-width: 342px) 100vw, 342px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Outcome<\/strong><br>Security feels empowering rather than intimidating.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong>6. Transactions List (All \/ Income \/ Expense \/ Failed)<\/strong><\/h5>\n\n\n\n<p><strong>Purpose<\/strong><br>Allow users to review financial history efficiently.<\/p>\n\n\n\n<p><strong>UX Rationale<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Filter chips reduce cognitive load and avoid deep filtering menus.<\/li>\n\n\n\n<li>Transactions are grouped by date to match real-world mental models.<\/li>\n\n\n\n<li>Color-coded amounts (green for income, red for expense, alert red for failed) improve scannability.<\/li>\n\n\n\n<li>Failed transactions are clearly flagged to prompt corrective action.<\/li>\n\n\n\n<li>Merchant icons reinforce recognition and speed up scanning.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"421\" height=\"1024\" src=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-15-421x1024.png\" alt=\"\" class=\"wp-image-4776\" srcset=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-15-421x1024.png 421w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-15-123x300.png 123w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-15-632x1536.png 632w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-15.png 658w\" sizes=\"auto, (max-width: 421px) 100vw, 421px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Outcome<\/strong><br>Users can quickly identify patterns, issues, or specific transactions without friction.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">7<strong>. Transaction Details<\/strong><\/h5>\n\n\n\n<p><strong>Purpose<\/strong><br>Provide transparency and confidence for individual transactions.<\/p>\n\n\n\n<p><strong>UX Rationale<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Large merchant icon and name establish immediate context.<\/li>\n\n\n\n<li>The <strong>amount and status badge (Success)<\/strong> are visually dominant to reduce uncertainty.<\/li>\n\n\n\n<li>Details such as date, payment method, and transaction ID are structured for scanning.<\/li>\n\n\n\n<li>\u201cCopy Transaction ID\u201d supports customer support and dispute resolution.<\/li>\n\n\n\n<li><strong>Download Receipt<\/strong> and <strong>Report Issue<\/strong> are placed as secondary but accessible actions.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"418\" height=\"1024\" src=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-16-418x1024.png\" alt=\"\" class=\"wp-image-4777\" srcset=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-16-418x1024.png 418w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-16-122x300.png 122w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-16-627x1536.png 627w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-16.png 653w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Outcome<\/strong><br>Users trust the system and feel supported when reviewing or disputing transactions.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong>8. Spending Insights \u2013 AI-Driven Layer (Expanded)<\/strong><\/h5>\n\n\n\n<p><strong>Purpose<\/strong><br>Move from passive analytics to proactive financial guidance.<\/p>\n\n\n\n<p><strong>UX Rationale<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI insights are presented as friendly suggestions, not warnings.<\/li>\n\n\n\n<li>Subscription alerts surface recurring costs that users often forget.<\/li>\n\n\n\n<li>Trend comparisons provide context without requiring manual analysis.<\/li>\n\n\n\n<li>Insight cards follow the same visual system as transactional cards for consistency.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"259\" height=\"1024\" src=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-17-259x1024.png\" alt=\"\" class=\"wp-image-4781\" srcset=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-17-259x1024.png 259w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-17-76x300.png 76w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-17-389x1536.png 389w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-17.png 405w\" sizes=\"auto, (max-width: 259px) 100vw, 259px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Outcome<\/strong><br>Users feel the app is <em>working for them<\/em>, not just reporting data.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong>9. Add Money Flow<\/strong><\/h5>\n\n\n\n<p><strong>Screens:<\/strong> Add Money, Numeric Keypad, Payment Method<\/p>\n\n\n\n<p><strong>UX Focus<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduce errors during top-ups<\/li>\n\n\n\n<li>Reinforce safety<\/li>\n<\/ul>\n\n\n\n<p><strong>Design Decisions<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Large numeric input with custom keypad (prevents keyboard mistakes)<\/li>\n\n\n\n<li>The available balance is always visible<\/li>\n\n\n\n<li>Default payment method clearly labelled<\/li>\n\n\n\n<li>\u201c128-bit encrypted connection\u201d reassurance placed near CTA<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"1024\" src=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-18-452x1024.png\" alt=\"\" class=\"wp-image-4784\" srcset=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-18-452x1024.png 452w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-18-132x300.png 132w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-18-678x1536.png 678w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-18.png 706w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Outcome<\/strong><br>Top-up feels controlled, deliberate, and secure.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong>10. Send Money Flow<\/strong><\/h5>\n\n\n\n<p><strong>Screens:<\/strong> Send Money, Card Selection, Confirmation<\/p>\n\n\n\n<p><strong>UX Focus<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accuracy and trust<\/li>\n\n\n\n<li>Prevent costly mistakes<\/li>\n<\/ul>\n\n\n\n<p><strong>Design Decisions<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Card selector with masked numbers<\/li>\n\n\n\n<li>\u201cMax\u201d shortcut for amount<\/li>\n\n\n\n<li>Password confirmation before sending<\/li>\n\n\n\n<li>Balance preview shown before final action<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"1024\" src=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-19-452x1024.png\" alt=\"\" class=\"wp-image-4787\" srcset=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-19-452x1024.png 452w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-19-132x300.png 132w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-19-678x1536.png 678w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-19.png 706w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Outcome<\/strong><br>Users feel confident before committing to a transfer.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong>11. Cards Management<\/strong><\/h5>\n\n\n\n<p><strong>Screens:<\/strong> My Cards, Card Actions, Add New Card<\/p>\n\n\n\n<p><strong>UX Focus<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ownership and control<\/li>\n\n\n\n<li>Fast security actions<\/li>\n<\/ul>\n\n\n\n<p><strong>Design Decisions<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Card carousel with clear active state<\/li>\n\n\n\n<li>Freeze card toggle surfaced prominently<\/li>\n\n\n\n<li>High-risk actions (report lost, close card) are visually separated<\/li>\n\n\n\n<li>Add New Card as a persistent CTA<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"1024\" src=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-20-452x1024.png\" alt=\"\" class=\"wp-image-4789\" srcset=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-20-452x1024.png 452w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-20-132x300.png 132w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-20-678x1536.png 678w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-20.png 706w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Outcome<\/strong><br>Users can instantly react to card issues without panic.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong>12. Spend Analytics<\/strong><\/h5>\n\n\n\n<p><strong>Screens:<\/strong> Spend Chart, Breakdown, Card Details<\/p>\n\n\n\n<p><strong>UX Focus<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make financial data readable and actionable<\/li>\n<\/ul>\n\n\n\n<p><strong>Design Decisions<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Week \/ Month \/ Year toggles<\/li>\n\n\n\n<li>Bar charts with soft contrast for dark mode<\/li>\n\n\n\n<li>Category breakdown cards with percentages + values<\/li>\n\n\n\n<li>Card details embedded to link spend to the payment method<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"294\" height=\"1024\" src=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-21-294x1024.png\" alt=\"\" class=\"wp-image-4792\" srcset=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-21-294x1024.png 294w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-21-86x300.png 86w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-21-441x1536.png 441w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-21.png 459w\" sizes=\"auto, (max-width: 294px) 100vw, 294px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Outcome<\/strong><br>Analytics feel insightful, not overwhelming.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong>13. Profile &amp; Settings<\/strong><\/h5>\n\n\n\n<p><strong>Screens:<\/strong> Profile, Preferences, Help<\/p>\n\n\n\n<p><strong>UX Focus<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalization<\/li>\n\n\n\n<li>Account ownership<\/li>\n<\/ul>\n\n\n\n<p><strong>Design Decisions<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Premium badge for status recognition<\/li>\n\n\n\n<li>Clear separation between personal data and system settings<\/li>\n\n\n\n<li>Danger zone visually isolated with red accent<\/li>\n\n\n\n<li>Version info included for transparency<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"1024\" src=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-22-346x1024.png\" alt=\"\" class=\"wp-image-4796\" srcset=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-22-346x1024.png 346w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-22-101x300.png 101w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-22.png 540w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Outcome<\/strong><br>Users feel in control of their account lifecycle.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong>14. Help &amp; Support<\/strong><\/h5>\n\n\n\n<p><strong>Screens:<\/strong> Support Home, FAQs, Live Chat<\/p>\n\n\n\n<p><strong>UX Focus<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Self-service first<\/li>\n\n\n\n<li>Easy escalation<\/li>\n<\/ul>\n\n\n\n<p><strong>Design Decisions<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search-first layout<\/li>\n\n\n\n<li>Topic cards for scanning<\/li>\n\n\n\n<li>Expandable FAQs reduce navigation friction<\/li>\n\n\n\n<li>Live chat CTA is always visible<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"1024\" src=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-23-469x1024.png\" alt=\"\" class=\"wp-image-4799\" srcset=\"https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-23-469x1024.png 469w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-23-137x300.png 137w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-23-704x1536.png 704w, https:\/\/laveshsumant.com\/wp-content\/uploads\/2025\/12\/screen-23.png 733w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Outcome<\/strong><br>Reduced support friction and faster issue resolution.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong>Design System Highlights<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Colour:<\/strong> Deep charcoal base + purple gradients<\/li>\n\n\n\n<li><strong>Typography:<\/strong> Modern sans-serif with strong numeric clarity<\/li>\n\n\n\n<li><strong>Components:<\/strong> Cards, pill buttons, toggles, charts<\/li>\n\n\n\n<li><strong>States:<\/strong> Active, disabled, error, and success are clearly defined<\/li>\n\n\n\n<li><strong>Accessibility:<\/strong> High contrast, large tap targets<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong>Usability &amp; Validation (Assumed)<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informal usability testing with 6 users<\/li>\n\n\n\n<li>Key feedback:\n<ul class=\"wp-block-list\">\n<li>\u201cFeels premium and safe\u201d<\/li>\n\n\n\n<li>\u201cEasy to understand where my money is\u201d<\/li>\n\n\n\n<li>\u201cSecurity options are obvious\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong>Impact (Projected)<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2193 Drop-offs during KYC and Add Money flows<\/li>\n\n\n\n<li>\u2191 User trust and perceived security<\/li>\n\n\n\n<li>\u2191 Engagement with analytics and card controls<\/li>\n\n\n\n<li>\u2193 Support queries related to card issues<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>What I\u2019d Do Next<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add empty &amp; error states<\/li>\n\n\n\n<li>Introduce savings goals &amp; budgeting<\/li>\n\n\n\n<li>Personalise insights using behavioural data<\/li>\n\n\n\n<li>Expand accessibility testing<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>Key Takeaway<\/strong><\/h3>\n\n\n\n<p>This project demonstrates how <strong>thoughtful UX, visual hierarchy, and calm security cues<\/strong> can transform a complex financial product into a <strong>confident, premium, and user-friendly experience<\/strong>.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Project Overview Product Type: Mobile Fintech \/ Digital Banking AppPlatform: iOS &amp; Android (Mobile-first)Theme: Dark-mode, premium, security-focused bankingRole: Lead UX Designer (End-to-End)Timeline: 10 weeksTools: Figma, FigJam, Prototyping, Design Systems Problem Statement Modern digital banking apps [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[91,88],"tags":[],"class_list":["post-4744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work","category-mobile-app"],"_links":{"self":[{"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/posts\/4744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/comments?post=4744"}],"version-history":[{"count":27,"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/posts\/4744\/revisions"}],"predecessor-version":[{"id":4803,"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/posts\/4744\/revisions\/4803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/media\/4804"}],"wp:attachment":[{"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/media?parent=4744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/categories?post=4744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/laveshsumant.com\/index.php\/wp-json\/wp\/v2\/tags?post=4744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}